Now a days every business needs some kind of Software to manage or run business properly therefor you can create a massively successful business if you build software that helps people or businesses. Many of you thinking that most of the software and apps you use on a regular basis are made by big companies.
Yes, that’s true but many successful apps, particularly those in the Apple and Google stores, are created and marketed by individual developers and small businesses. Individuals developers that even not have an office and manage their work from home making billions of dollars from Apple and Google stores.
Ready to start
If you are a programmer or developer, all good and you are ready to go but in case you are not, no problem, there are many resources online where you can learn coding skills. In case you don’t want to learn code but still want building software products to make money, there is another way.
If you have an outstanding idea you can hire developers or a software house to build, launch, and scale your software. If you have done everything right, your software will be accepted to the Apple and Google Stores and you have made money every time someone downloads it or pays for a premium feature.
How to sell software
Because you have developed a great app or solution doesn’t guarantee success whether you are selling an app on app store, specialized software for businesses, or Software as a Service (Saas), you’ll need to follow some basic principles in order to get your product into the hands of customers.
First you need to create a web presence and a marketing plan for your software. Identify your audience that are going to buy your product, understand their liking and disliking, their language, their way of searching for information this is an effective way to reach them also this information helps you to make your software more useful for them and increase chances of your product success.
Marketing plan is very important use blogs, forum posts, and online targeted advertising. Studies have shown offer a money back guarantee can actually increase sales by up to 45 percent. Offer a free trial specially if you are new and a small, unknown company, you need to provide something to help potential customers see that your product is useful for them.